George Lamb is the co-founder of Wildfarmed and GROW. George spent the first half of his professional career working in the entertainment industry and following a revelatory breakthrough in 2012 George has been figuring out how best to use his position and influence to make a positive, meaningful and lasting impact on society. In 2018 he founded GROW - a life skills education programme that works in schools and communities to promote mental wellbeing, physical health and a more hands-on relationship with nature. In 2019 he co-founded Wildfarmed - a regenerative food and farming business that is connecting farmers, food businesses and consumers, to quality food grown in nature rich landscapes in a bid to accelerate the world’s transition to regenerative agriculture.