Sarah O’Neill, known as The Zero Waster, is a designer whose work is grounded in the principles of regenerative design. With a deep-rooted respect for natural materials, traditional craftsmanship, and environmental responsibility, Sarah challenges the norms of the fashion industry through innovative reuse and transparency. Her collections feature conceptual streetwear made from reclaimed and natural materials to create expressive, wearable garments. Demonstrating that repurposing waste can uphold both quality and creativity. Curious about the ancient practice of natural dyes Sarah uses botanical dyes working with everything from plant material, roots and rusted metals. Small-batch production and a "nothing goes to waste" philosophy ensure that each garment honours the land and resources it originates from.Sarah actively partners with local companies across Ireland — including historic woollen mills — to source deadstock fabrics, supporting regional industry and breathing new life into forgotten textiles. These collaborations honour both heritage and sustainability, reinforcing her commitment to community-driven, low-impact production.“Ultimately, nothing can stack up to simply not making and consuming clothes. You can only be responsible and conscious in your approach,” Every garment made is a commitment to creativity and radical responsibility.