Kathari Era

My name is Ayush Mewara, founder of Kathari Era, an emerging luxury Irish lifestyle brand that celebrates handcrafted artisan products, mindful living and sustainable craftsmanship.

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We create handcrafted small-batch lifestyle and wellness accessories, including yoga bags, wellness pouches, reflection journals, and mindful carry totes, made in collaboration with skilled artisans from the villages of India using traditional handmade techniques passed down through generations.

Our philosophy is rooted in slow fashion, sustainability, earth inspired, and conscious craftsmanship. We use 100% natural cotton fabrics and thoughtfully reuse leftover materials by giving them rebirth through patchwork pieces, handmade paper journals, and artisan keepsakes created from fabric remnants to minimise waste and promote mindful sustainability.

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